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Creative Ways To Build Your Yoga Business

build your yoga business

Whether you are new to teaching yoga, or have already been at it a while, you will surely be keen to find creative ways to build your yoga business!

Standing out from the crowd is essential when it comes to filling your classes, and this is something that you will have to consider and develop over time.

If you are feeling uninspired when it comes to building your yoga business, then I hope the following advice gives you a boost!

Be Authentic

One of the best ways to get people to your classes is to always be your authentic self. When it comes to being a yoga teacher, you are your brand — and this is what people are going to be drawn to.

If you try to create a separate persona as a teacher, then you will likely find it very difficult to be consistent with this. This can also be an exhausting process as you move between being yourself and being the face of your brand.

People will always respond well to authenticity and to your genuine approach. So be brave and put yourself out there as you are — your people will soon magnetise to you!

Use Creative Sequencing

Keeping the focus and attention of your students is one of the main ways in which you will keep them coming back for more, and in turn build your yoga business.

yoga teacher class students

It can of course be helpful to return to certain flows and sequences in order to help your class progress, but you don’t want to run the risk of losing their interest. By mixing things up and getting creative with your teaching, you can help to ensure your students are always excited to come back for more.

One of the best ways I have found to keep things fresh, is by introducing Mandala Vinyasa into my classes.

Mandala is a type of sequencing which involves moving around the mat in a unique way, and is something I’m sure your students will love!

If you are unsure where to start with teaching Mandala, then my online course – Mandala Vinyasa and Teacher Mentoring — is a great source of knowledge.

“This course is amazing.  Not only do you get a solid methodical understanding of Mandala, but at present, no other Teacher Training is offering such insight into how to create and run a yoga business.”

Be Flexible & Expand

When you are just getting started as a yoga teacher, then it makes sense that you will want to start small. By this I mean, offering a limited number of classes in the same venue, and slowly growing the number of sessions that you offer. This will help you to begin building your reputation and for people to always be able to find you with ease.

However, as your business grows, so too should the services and classes that you offer — and you will have to adapt to being flexible with this.

By offering classes and workshops in a number of different places — both indoors and outdoors — then you will increase your number of potential students. Some people prefer to learn yoga at a studio, but some will prefer to be out in nature, and some will prefer to learn in their own homes.


If you are able to offer studio classes, outdoor classes, and also in-home private sessions (online or in-person), then you will appeal to many more people.

You will also find that being flexible with the days and times that you teach will help more people to find the opportunity to come along to your lessons. This is great for you as a yoga teacher because you are getting more students, and it is also great for those who wish to attend because they have more options to do so.

When you are trying to be more flexible with your classes, you may have to make sacrifices in other areas of your life. When considering these potential obstacles, try to keep the goal in mind, and don’t lose track of why you are making these changes. If your goal is to grow and build your yoga business, then you will have to adjust your priorities accordingly.

Teach Online

Following on from my previous point, teaching online is an amazing way to open yourself up to more students.

Some people — especially during the current global situation — may choose to teach entirely online. Teaching yoga online is a great alternative to teaching in-person classes.

When you teach solely online, it allows you to embrace students from all parts of the globe, and also means that you do not have to stay in the same place. When you are an online teacher, your studio can be absolutely anywhere, and it can move around the world as you do.

Click here to read more about Becoming An Online Yoga Teacher!

Advertise Effectively

With the increasingly digital world in which we live, you may feel as though advertising your business on social media is enough. However, this doesn’t mean you can reach everyone effectively through this method.

There is still so much to be gained from advertising your services in a wide range of places, and not just in the typical ways. You may find that teaming up with other local business owners in order to offer their customers a discount is a good way to reach new people. This is something that can be mutually beneficial, as you may promote the other business to your existing students in exchange.

journal emotions happiness

Targeting your advertising at the people who live locally to where you teach is a good idea for getting repeat customers. However, you can also offer your services to people who are visiting the area, and are looking to practice yoga during their trip. In order to reach these people, you can place advertisements with hotels and similar tourism focused businesses.

Get Inspired

When you are working to build and evolve your yoga business, then it is natural that you will need inspiration to keep your ideas fresh.

Connecting with like-minded people is a great way to fuel your own thoughts, and to keep the momentum going.

I would love to invite you to sign up to my weekly newsletter, so that I can bring this inspiration directly to your inbox every Sunday morning!

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