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How To Build & Launch Your Wellbeing Brand

julie montagu wellbeing business

If there’s one thing we have all surely learnt over the last few weeks, it’s that taking care of our own wellbeing, and that of our loved ones, is just so important!

The ways in which we take care of ourselves and each other can take many different shapes. This is a concept that ranges from meeting our basic and essential needs, to nourishing our minds and souls in more meaningful ways.

If you have long known — or even if you are just finding out now — that wellbeing is your calling, then being in the business of wellbeing could be a great step for you!

What Is A Wellbeing Business?

A wellbeing business is one that encourages and aids the wellbeing of others. It can take many forms, and also may not be exclusively about just one thing.

The core of the wellbeing industry is the commitment to helping others, and of encouraging your clients to enjoy healthier, happier, more fulfilling lives.

Why Now?

Wellbeing has been exploding around the world over the last few years. This is something that we can certainly expect more of as the world heals from the current global situation.

Taking care of ourselves is so essential, both for our mental and physical health. And just as you may often need help to do this well, so too does everybody else!

The pandemic may have got you thinking about what you truly want to do with your life, and what you want to give your time to. If you are feeling unfilled in your current job, but are unsure how to make a change, then the time to do so may be now!

Is This For You?

If you are someone who wants to have a career doing something that you love, then wellness could definitely be for you!

Starting a new business can be seriously scary, and you may have many doubts about your ability to be successful. However, with a good plan in place and the right amount of help, you can soon be where you want to be.

For many people, running their own business is an exciting prospect because they wish to be their own boss, and to have control of their own schedule. They are attracted by the freedom that this offers — possibly because they are unhappy in their current work situation.

It’s important to note that when you are starting a new business, you will have to be financially savvy and prepared to have your income take a hit initially. It is not likely that your new business venture will immediately bring in the income you are aiming for. Try to remember that you are making this change for much bigger and more exciting reasons than your bank balance!

Getting Started

One of the very first steps is to decide which aspect of wellness appeals to you the most. Are you someone who can’t get enough of yoga? Or are you more interested in nutrition, or more specifically digestive health? Will you be focusing on how to get glowing skin? Or how to thrive on a plant-based diet?

Julie Montagu - Yoga Marketing - Building a Brand

The more specific your niche, the more likely you are to stand out and attract your crowd!

Figuring out your specialty is key to knowing how you are going to move forwards, and you can then carve out a space for yourself in the industry.

Your reputation can be the most important thing as you move forwards, so it is key that you are certified, qualified, and knowledgable from the onset!

If you do not hold any professional qualifications in your chosen field, then make this your first task. If you are not able to physically attend a course, then take a look at the vast range of qualifications you can study for online.

It is absolutely essential that you can demonstrate to your future clients that you are an expert at what you do. Much of this will come with time and experience, but it is also something you can equip yourself with before you get going.

How To Build Your Wellbeing Brand

My online course — How To Build Your Wellbeing Brand — helps you to succeed at building and launching your wellbeing brand.

Throughout the course, you will learn the exact strategies to conquer this process — both online and offline.

I will show you how to create your community from the very beginning, and to spread your message to your target audience.

This course isn’t just intended for beginners, but can also help you to enhance your efforts if you are already in the business of wellbeing.

Be Visible

It can be difficult to build a platform for yourself at first, and your client base is likely to be be limited until you’ve started with this.

Putting yourself out there for the first time can be a tricky task, especially if you are not used to talking about yourself! But this is an essential part of promoting your wellbeing business and your services.

wellbeing social media business

Building an expansive social media community is an essential part of launching a business these days, and with this course I will guide you through this process!

Social media isn’t the only way to enhance your visibility. It will also be key that you establish a strong email following, as well as building a readership on your company website. Starting a blog can go a long way to helping you with brand visibility, and these are all things I explore further in my online course!

Be Valuable

Demonstrating the value in working with you is imperative to getting clients on board!

Make sure you have a clear and concise message that explains who you are and what you offer. Your potential clients should always be aware of why working with you — as opposed to a competitor — will be the best decision that they can make.

It can often be helpful to offer discounts and package services in order to encourage people to check out what you are doing. This can be especially helpful at the beginning, as you prioritise building your reputation and your client base.

Let’s Go!

If you are off work at home at the moment, then this is a fantastic opportunity to embark upon a new adventure.

If you are now ready to dedicate your time and energy to building your wellbeing brand, then I encourage you to check out my course!

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