Building a successful yoga business is a process that simply can't be rushed. Creating your dream brand, and filling your classes with eager students is something that will come with time when you have a great plan in place.
Starting your yoga business is the first of several very exciting steps on your journey to building your own brand, and there are many more steps to come once you have established yourself.
My following five tips are habits that I encourage you all to embrace as you continue to move forwards with your dreams. They are things that you should pay attention to at least once a week so that you can keep your aims and ambitions at the forefront of your mind.
Have a Concrete Vision
Knowing exactly what it is that you are trying to build can be the key to your success as you grow your business and enhance your brand. If you haven't written down an actual plan of what you are trying to create, and what your goals are for the next few years, then this is absolutely something that you should do right now!
Once you have your plan, I want you to re-visit it once a week. Read through it and soak up all of the passion that you poured into it when you wrote it. Try to remember how excited you felt as you were putting pen to paper and allowing your visions for the future to flow.
It is also helpful if this plan includes your financial aspirations for the next few years too. We all have that ideal income that we would like to achieve, and reminding yourself of this figure can drive you to work towards it.
Having your vision written down on paper, and coming back to it every single week, helps to keep you accountable to the dream you had in the first place. Often as life goes on, our plans change and we then have to adapt to new circumstances. When these inevitable changes happen, it can be easy to put our dreams and goals on the back-burner, and our focus shifts. This is of course sometimes unavoidable, but revisiting your plans for your business every week will help to ensure that you continue to prioritise this part of your life.
Empower Your Students
Any yoga teacher can guide their students through a class, but what are you doing to truly empower them?
Helping your students to feel at ease as soon as they enter your studio is a great first step to building trust and helping them to feel comfortable in the space. Only when a person is genuinely comfortable in an environment can they begin to thrive in it.
When a student is nervous, or feels out of place, then they will not be able to give their all to a class. If the mind is not in the right state because of a lack of encouragement, then the body will not be able to perform at its best.
It is your job as a yoga teacher to encourage, empower, guide and grow each and every one of your students. If you are not doing this, then your students will not progress and they may simply stop coming!
Stop and think each and every week about whether you are empowering every single one of your students. Think for a few moments about all of the people who come to your classes, and how you go the extra mile to support and guide each person.
A simple way to empower your students at the beginning of each class is to always give them a warm welcome into the studio, and to check in with them personally. This will become much easier as you really get to know your students and can build upon the professional yet friendly relationship that develops between you.
The best yoga teachers are those that are able to consistently empower their students. And of course, the best yoga teachers are those that are going to sell-out more classes and watch their business grow!
Learn Something New
Committing to learning something new every week may seem like a massive undertaking. But the reality is that doing so will help to keep your classes creative and exciting, as well as keep your mind fresh.
In my opinion, there is no reason to ever stop learning, and the more you learn about yoga, the more you will fall in love with it! This then makes it much easier for your passion to shine through, and for your students to be inspired and motivated by you.
Your reputation is one of the most important things that you can work on as a yoga teacher, as this is one of the main things that will drive your students to you. When you are open to learning new things, then you will be better equipped to guide, support, and to pass your knowledge on to your students.
Perhaps you feel as though you haven't always got the time to learn new things? Take your planner out right now and schedule in just 30 minutes once a week to pick up a book, watch a YouTube video, or to research professional courses that you could enroll yourself on. With the world of online learning at your fingertips, you can find an affordable course to suit you and learn from home at your own pace.
Take Time Out
Recharging your batteries is essential when you are running your own business – especially if the nature of your business is helping others to recharge!
The way in which you relax best will be unique to you, but there are many incredible ways that you can give time, space, and peace to yourself. Walking alone in nature and meditating are two of my absolute favourite ways to take time out, and I urge you to do these things once a week (at least!).
Remind Yourself of Your Success
When you are running a business, it is easy to let the small struggles and set-backs get the better of you. When something happens that makes you think you're not doing as well as you want to, or that you're not reaching your goals fast enough, then this can be extremely detrimental to your motivation.
I always give myself ten minutes at the beginning of each week to remind myself how far I've come, and then to remind myself of the goals ahead. Doing this helps me to always be aware that my yoga business has moved through several of the milestones that I set for myself, and that more are within sight and within reach!
Weekly Habits to Stay on Top of Your Yoga Business
Embracing the five habits that I have just shared with you will help you to continue building your yoga business and bring your brand to life.
Scheduling these actions into your diary is the best way to ensure that you always do them each week, and also reminds you that it is important to manage your time effectively.
Last week I shared my advice on building your yoga business with social media, so be sure to check out these tips if you missed them!
Mandala and Mentoring
As a part of my Mandala and Mentoring Course, we will discuss how to create strategies that really work to build the yoga business that you want!
As well as getting into the business side of things, you’ll also learn my secret to ensuring I keep my classes creative and fresh: Mandala sequencing. Since bringing in Mandala sequencing to one of my classes, it is now consistently sold out!
Click here to get more information on the course and when it will next be taking place!