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How To Promote Yourself With Confidence As A New Yoga Teacher


As a new yoga teacher, you may very quickly find yourself as the face of your very own yoga brand!

If you find it hard to promote your classes in this way, then you are not alone. This is something that will become more natural to you over time, and you can work towards getting better at it.

Your first few months as a new yoga teacher are an incredibly exciting period. This is potentially a time when many new opportunities are opening up for you. If you have never had your own business before, then there are several concepts that might be completely new to you. A number of these are things you will learn to overcome relatively quickly. Such as building the skills to instruct your students and developing your own teaching style.

Developing as a New Yoga Teacher

One thing that a number of new yoga teachers struggle with at first is having the confidence to promote themselves. You may often feel as though talking about how great your classes are feels egotistical, and this can lead to feelings of fear and self-doubt. You may worry about how these messages are going to be received, and therefore become reluctant to be as confident as you otherwise might be.

The main pitfall with this, is focusing too much on promoting yourself. It is better to explain why your classes are a great choice!

new yoga teacher self promotion

It is obviously necessary to talk about yourself and your skills. However, there are ways to promote your classes without becoming too caught up in feeling as though you are only promoting yourself.

The key is to focus on how you are going to best serve your students, as opposed to how you are best going to promote yourself!

Focus On Your Students

When you are promoting your yoga business, it is important that you focus on what you can do for your students. As a teacher, your classes should exist to enhance their practice, and to help them develop in other ways, such as emotionally and spiritually. Although you are the face of your brand, you should never be the focal point of your classes.

When you are promoting your classes, try to explain how you will help students to progress in their practice. Highlight what you offer that is unique from other yoga teachers.

Think about the following:

  • How will a student benefit from coming to your class?
  • What will a student gain over time?
  • What makes your class different to someone else’s?
  • How is your teaching style beneficial to students?
  • Who are your classes best suited for?

Focusing your promotional materials on the needs of your students will show them that your classes are a good use of their time, energy, and money. Students want to know that their individual needs are going to be considered and addressed. So it’s important to demonstrate how you are going to do this.

Be Your Authentic Self

One of the most important things to remember is that your potential yoga students are interested in learning about you. They have arrived on your website or social media platform because they want to know more. These people are looking to find out why they should choose you. They want to know what it is that you are doing differently to other teachers.

promoting yoga classes new teacher

This means that it is necessary to talk about yourself, your skills, your experience, and your intentions. It is necessary to promote yourself and to explain why a student should choose you. Just try to remember to talk about how you can meet their needs, as opposed to simply talking all about yourself.

Students will most often choose a yoga teacher that they feel connected to. And, for this reason, it’s important for them to be able to discover the real you. It’s not always possible to explain why a person feels particularly drawn to a certain yoga teacher. Often this attraction is instinctive, and there isn’t one reason that can be identified. When you put your true authentic self out into the universe, you will naturally attract a match in your students.

All of the promotional messages that you put out into the world should be in your authentic voice. This allows your online followers to really connect with who you are. Talk about who you really are, what you are really interested in, and what is is that you bring to the world of yoga. The people who are on the same wave length will soon discover you. They will grow to trust in your ability to be the very best yoga teacher for them.

Encourage Action

With every promotional message you send out, there should always be a call to action that someone can take.

A call to action can be:

  • Booking a class
  • Making an enquiry
  • Signing up to a newsletter
  • Purchasing a product
  • Expressing interest in a workshop

These actions will vary depending on the services that you are offering as yoga teacher. The important thing to keep in mind is that you always want to be encouraging engagement from your online followers and potential students. You want to remind past students why they chose your classes, and why they should continue to do so.

yoga teacher training group class

When you promote your yoga business without a call to action, then the purpose of your message may be lost or misunderstood. A message with no clear action can often seem like unnecessary self-promotion. This may lead people to lose interest. So, be clear in what it is you want your online followers to do with each promotional post that you create.

Build Your Yoga Brand

There will be many exciting opportunities along your journey as a yoga teacher. There will also be new hurdles to overcome. Seeking ongoing guidance as you move through this process can go a long way to helping you do your very best as a new yoga teacher.

My online course – Mandala Vinyasa & Teacher Mentoring – helps to support you as you drive your business forwards. This course is taught through a combination of on-demand and live videos, and is suitable for any registered yoga teacher.

The next course will run from Wednesday 17th of June until Sunday 21st of June – I hope you can join me there!

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