There are many varied and exciting steps that you will need to take on your journey to becoming a yoga teacher. There are also key things to consider as you continue to build your yoga business. Creating your yoga teacher website is one of the biggest and most important steps that you will need to take in regards to promoting your new venture!
There are several different aspects of building a beautiful yet functional website and I am going to share seven absolute essentials today!
First of all, the appearance of your website is one of the key things to consider. And, when you are deciding how your website is going to look, photos of yourself teaching and doing yoga should of course be included!
Choose high quality photos that clearly show you as the teacher guiding your students. These photos will help potential new students to get a feel of you as a yoga teacher, and to imagine becoming a part of your classes.
You’re GREAT. And, of course the world needs to know it. But too much information could actually put people off. By summarising yourself and having a clear idea of what your message is, then you help people to find out exactly what they need to know in a reasonable amount of time.
Consider the following points:
- Who are you?
- Who are your classes for?
- Why should they choose you over another yoga teacher?
- Do you truly understand the needs of your students?
When you write about yourself on your website, imagine that you are talking directly to your students in person. Be friendly, be relatable, and make it clear that you are happy to answer any questions or concerns that they might have.
On the home page of my website, I have included the following message:
In doing so, I want to show anyone visiting my website that I am an authentic person with a great deal of experience to pass onto anyone who joins my classes. I also use this opportunity to share my message with people, which is that yoga is for life – for the whole self – not just for the mat.
Schedule and Services
Knowing who you are and what you are about is super useful for enquiring students, but it is also essential that they know what you offer and when you offer it.
Have an entire page on your website that clearly shows your schedule – including locations, times, the length of the class, and what's to be expected. You can then have a totally separate page that talks about the different services that you offer and a brief explanation of each thing.
If people visiting your website are curious about your classes, then they are also likely to be curious about you too! Including a bio of yourself on your website is a great way to give people an insight into who you are and what you are all about.
As you are writing your bio, be sure to ask yourself if you think people will be able to relate to what you are saying. Being informative is great, but it is also important that you create a sense of being approachable and communicative.
Social media is an essential component of marketing your business, and it should be easy for people visiting your website to find links to your social profiles.
Similarly to making it easy for people to find you on social media, it should also be clear as to how people should contact you when they want to.
Having a contact page is a simple way to do this, but you may also consider adding your contact details in the footer section of your website. This way the information is visible regardless of which page of your website a person is currently looking at.
Within the contact page of your website, you should include a selection of different ways that you can be contacted. This way potential new students can choose the method they most prefer. Provide the option to send an email as well as call you on the phone. You should also direct people to your social media profiles in case they prefer to message you that way.
There is arguably no better way for someone to understand you as a yoga teacher then to hear from your existing students!
Don't be shy to ask the people who already attend your classes (as well as past students) if they will write a short piece of feedback for you. This way you can include real life examples on your website! You might even want to add a photo of the student in question if they are happy for you to do so, so that everyone can see that your testimonials are genuine!
Hopefully all of the essential information I have just given you will be enough for you to go and create the best yoga teacher website that you can!
To help you stand out just a little bit more, I have two more tips to share with you. Although the following two things aren't totally essential, I would suggest doing them anyway!
Start a Blog
Adding a blog is a great way to enhance the visibility of your brand online, as well as to engage in a meaningful way with those who are visiting your website.
Having a blog also helps to add value to your website and your brand in other ways. For example, it provides you with relevant and unique content to share on your social media pages. This is a great way to promote yourself online, and makes it easier for other people to notice you.
A blog is also an amazing way to help people get to know what it is you are about. You can talk about your classes, your style of teaching, your experience, your plans for the future – literally anything about you and your business that you want to share!
Writing a blog can be quite time consuming, especially if writing isn't something that you are entirely comfortable with. Having a solid plan in place before you start will help you to know what topics you are going to focus on, as well as what time-frame you would like to work within for each article.
Collecting email addresses on your website with the intention of sending newsletters to these people is a fantastic idea! Doing so helps you to keep in contact with potential new students, as well as your existing ones.
You can regularly send newsletters about your class times, new offers, special deals, and also any connected content that you think may be of benefit. Always ensure you give anyone receiving your newsletter updates the opportunity to opt out if they change their minds.
Remember, all of the information on your website should be relevant to your role as a yoga teacher. Present this information in a clean and simple way and you surely can't go wrong!
Mandala and Mentoring
For any yoga teachers out there who are looking for an extra boost with building their brand, I have a new training coming this October in London.
To learn more about Mandala Sequencing and about how to build your yoga brand, click to learn more about my upcoming yoga training: Mandala and Mentoring.
In this YACEP training course, I not only teach you a selection of amazing sequences that will bring more creativity into your classes but I’ll also give you the tools you need to help grow your yoga brand and business!