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How To Find Your Niche As A Yoga Teacher

yoga teacher training niche

Becoming a qualified yoga teacher is such an incredible journey that will lead you into a life-long fulfilling career.

As a yoga teacher, you can set up your very own yoga business and become the face of your brand. This is such an exciting way to build a name for yourself in the yoga world and to share your wisdom with countless students.

Although being a yoga teacher can be an amazing job, it can also be one that is quite competitive as you work to fill your classes with students. If you do not stand out as a fantastic yoga teacher, then you are going to lose out to other teachers.

Standing Out As A Yoga Teacher

Finding your unique way to stand out as a yoga teacher is a process that you will have to give a lot of thought to. There are so many different ways to accomplish this and you will want to make sure you are truly doing something that sets you apart.

In your mission to stand out as a yoga teacher, you will want to think about discovering what niche you can best work within.

You will also want to check out my past post on How To Stand Out As A Yoga Teacher, which shares the most important thing you will need to know!

Finding Your Niche

Finding your niche as a yoga teacher can take time. You may find that you are attracted to multiple different niches and that you do not want to fully commit to just one. This is something that may continue to be true, or it might change over time.

yoga teacher niche qualification

If you meditate on your reasons for wanting to become a yoga teacher, then you will more than likely find that you gravitate towards one particular niche. This area of interest will speak to your passion and your purpose, and will be wholly connected to who you are as a person, both on and off the yoga mat.

Focusing Your Efforts

When you are a newly qualified yoga teacher, it may seem as though you should try to cater to as many people as possible. You want to fill your classes and you might believe the best way to do that is to be as generic as possible.

The problem with this logic is that it does not really give anybody a chance to truly get to know who you are. When it comes to choosing a yoga teacher, most students want to work with someone that they can feel connected to. As humans, we tend to be drawn to people with similar experiences and outlooks as our own, and this still rings true in the yoga world.

By focusing your efforts on being your authentic self, you can naturally attract the students who are going to want to stay with you for the long term.

Become An Expert Yoga TEacher

When you make the great decision to work within a specific niche, then you give yourself greater opportunity to become an expert in your field.

If you consider how much there is to know about yoga in general, it is unreasonable to expect that you can ever truly be a master at everything. There is a long and complicated history to embrace and a vast array of styles, asanas, and techniques to study.

When you narrow your yoga world down to a specific niche, then it becomes much more possible that you can become a master in your field. When you can demonstrate exceptional knowledge in a particular area, then you are more likely to attract students. As these new students to your classes realise that you are an expert within that niche, they will naturally continue to trust you as their teacher and return to your classes.

You can further demonstrate this knowledge by hosting workshops in addition to your regular classes.

Great Niches to Work Within

If you need some inspiration when considering your niche, then you should think about the style of yoga that you enjoy the most, while also considering what your other interests are.

teaching-yoga new students whole self

The different styles of yoga, such as hot yoga, yin yoga, vinyasa, or ashtanga, will appeal to all kinds of different people for different reasons. You surely already have your preferred style of yoga, and that can be a great place to begin carving out your own niche.

The next point to consider is your additional interests. If you have a special interest in pregnancy, then you might want to focus on prenatal yoga or postnatal yoga. Both of these are fascinating areas to specialise in and you will get to meet people who are going through an incredible experience.

You might also find that you want to take a more therapeutic approach to your yoga. It is possible to build your very own yoga brand around helping people through depression, anxiety, or other emotional difficulties.

It is also possible to become an expert yoga teacher within the sporting world, such as by concentrating on yoga for runners or yoga for athletes.

Take The Time

Your journey to becoming the very best yoga teacher will not happen overnight. This is a point that you will work towards over several years or more.

So, do not ever feel as though you need to know right now what your niche is going to be and where you will focus your time and attention. Enjoy the journey as it unfolds and be grateful for all of the knowledge that you receive along the way.

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