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Build Your Yoga Brand

Everything you need to know to build your yoga brand both offline AND online

Course Curriculum

Course Curriculum

Introduction: Build your yoga brand

  • Video Lecture: Have your voice heard
  • Video Lecture: Benefits of building your yoga brand

Module 1: What you need to build your yoga brand?

  • Video Lecture: Essential ingredients to building a successful yoga brand
  • Exercise: How are you creating your brand?

Module 2: Who is your audience?

  • Video Lecture: Who am I reaching?
  • Exercise: Start Strategising
  • Exercise: Important intentions for your yoga brand

Module 3: What is your USP (Unique Selling Point)?

  • Exercise: Defining your USP
  • Exercise: Measurable goals to achieve your personal yoga mission
  • Video Lecture: Own your opinions
  • Video Lecture: Invest your time in your yoga brand
  • Exercise: Goal setting
  • Video Lecture: We’ve all had to start somewhere!
  • Exercise: Your opportunities
  • Video Lecture: Nurture and value existing relationships

Module 4: New ways to build your yoga brand

  • Video Lecture: Boost your income and build your yoga brand at the same time
  • Video Lecture: 6 Ways to boost: Broken down
  • Exercise: 6 ways to boost

Module 5: Let’s launch!

  • Video Lecture: What should form the foundation of your yoga brand?
  • Video Lecture: Your website
  • Video Lecture: Golden Rules of building a website
  • Video Lecture: Get discovered and grow on social media
  • Video Lecture: Popularity of podcasts
  • Video Lecture: Showcase your yoga brand on YouTube
  • Video Lecture: YouTube checklist
  • Video Lecture: Creating content
  • Exercise: Content creation strategy
  • Video Lecture: Modern day publishing tips
  • Exercise: How to generate new ideas for good content
  • Video Lecture: One goal at a time

Module 6: Media coverage

  • Video Lecture: Traditional media is very much still alive!
  • Exercise: National, local and digital media
  • Video Lecture: It’s not just about number of followers or likes


  • Video Lecture: How to avoid yoga teacher burnout
  • Exercise: Making your self-care a priority
  • Video Lecture: How to gain exposure as a new yoga teacher
  • Exercise: Baby steps for new yoga teachers
  • Video Lecture: Weekly habits to stay on top of your yoga business
  • Exercise: Create your own weekly habits
  • Video Lecture: Sell out your yoga classes
  • Video Lecture: 5 tips for creating your yoga workshops
  • Exercise: Create your workshops
  • Exercise: Create your yoga resume/CV

Build your yoga brand

In Yoga Teacher Training, you learned how to teach yoga. Now it’s time to learn how to build your yoga brand. During my online 15-Hour YACEP (Yoga Alliance Continuing Education Program) course, you’ll learn the exact strategies you need to pack your classes and build your dream yoga business both offline AND online.

You’ll learn the step by step strategies to help you create your message and brand, land positions in the best studios, and use social media to build your dream community.

Perhaps you’re just starting out as a yoga instructor, or maybe you’ve been at this for a while but you’re not where you want to be. Wherever you’re at in your journey, I know you’ll find something useful in this course.

The more you nurture and grow your yoga business, the more you build your reputation and profile as a leader and expert. And that’s important! Because these things could all lead to exciting opportunities such as collaboration, product endorsements, partnerships, jobs, clients and book deals – to name just a few!

*After completion of this course, you can upload your certificate to Yoga Alliance ( to add to your YACEP hours.

What is Whole Self?


“Incredible yoga.. training course that encompasses so much more than just yoga! I want to do it all over again!” – Kate

“Julie is so knowledgeable and inspiring.” – Becca

“Julie and her whole team go above and beyond to make sure every student is making the best out of the course. I can’t recommend it enough! A truly incredible and informative experience.” – Nathalie

“Julie is an amazing teacher and she will guide you through the beginning of a beautiful journey. She inspires you and you feel like anything is possible around her. This course is truly life changing. You’ll be a better and happier version of yourself.” – Brenda

“It changed my life” – Klara

“Thank you so much for a life changing 6 months, led by the most amazing and encouraging teacher”. – Cheryl

Your Instructor

Julie Montagu - Whole Self Yoga

Hi, I’m Julie Montagu and I’ve created the yoga business for myself that I used to dream about. I started my journey teaching yoga by renting church halls and teaching small classes of 3-5 people.

Now, I consistently sell out 80 persons classes, I headling yoga festivals, I work with brands that I love, and I’ve built a dream social media community of over 145K people on Instagram.

I’ve created a brand that blends yoga, nutrition, self-care and public speaking which has enabled me to write books and speak to audiences around the world.

I’ve seen how yoga can transform your life and I’m passionate about helping other yoga teachers build their dream businesses.

Frequently asked questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Coming soon…

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